Coffee Owners Roundtable

What really happens inside CFF?

Discover what really happens in Coffee Futures Fund's program. Join our live retrospective with cohort one owners sharing honest insights on growth and transformation.

The first CFF cohort is officially in the books.

Ten owners, one year, and the proof we were hoping for.

On the Second Location

How to Raise Money for a Coffee Shop

Why the owners who find the money started looking for it before they needed it

Tonight: Should your café do events & catering? 🎤

When do events fuel your core business and when does it pull you away from it?

Pre-Register for the CFF Cohort 2026!

Apply now to be part of the 2026 Cohort. The application fee is waived until March 31!

Letters to Young Coffee Owners with Jared Truby

A conversation with Jared Truby on culture, care, and designing systems that make joy repeatable in a coffee shop.

The Quiet Power of Coffee Merchandising

Why the smartest cafés are no longer just selling cups and how that’s reshaping the business of coffee

A quick note before we begin

Coffee Futures Fund, by Akshat Khandelwal

“I waited too long to hire help” — what I’d do differently now

The Sustainability Paradox: Can Coffee Be Both Profitable and Ethical

The future of coffee isn’t defined by its convenience or price—but by the value it creates across the entire supply chain.

Why Craft is Winning in Coffee

The future of coffee belongs to those who can harness the paradox of scale and authenticity.